Cookie Policy

Updated: May 2018

This Cookie Policy applies to any websites and subdomains, branded pages on third party platforms (such as Facebook or YouTube), and applications accessed or used through such websites or third party platforms which are operated by or on behalf of the Pacific Asia Travel Association (“PATA Web-Property”).

By using a PATA Web-Property, you are consenting to our use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies in this way, you should set your browser settings accordingly or not use a PATA Web-Property. If you disable the cookies that we use, this may impact your user experience while on a PATA Web-Property.

The table below summarises the different types of cookie we use on a PATA Web-Property, together with their respective purpose and duration (i.e. how long each cookie will remain on your device).

What are cookies?

Cookies are files or pieces of information that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit a PATA Web-Property. A cookie will usually contain the name of the website from which the cookie has come from, the “lifetime” of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.

What do we use cookies for?

We use cookies to make a PATA Web-Property easier to use. Cookies may also be used to help speed up your future activities and experience on our web-properties. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how people use our Sites and to help us improve their structure and content. We cannot identify you personally from this information.

What types of cookies do we use?

Two types of cookies may be used on the PATA Web-Property – “session cookies” and “persistent cookies”. Session cookies are temporary cookies that remain on your device until you leave the PATA Web-Property. A persistent cookie remains on your device for much longer or until you manually delete it (how long the cookie remains on your device will depend on the duration or “lifetime” of the specific cookie and your browser settings).

Some of the pages you visit may also collect information using pixel tags (also called clear gifs) that may be shared with third parties which directly support our promotional activities and website development. For example, website usage information about visitors to a PATA Web-Property may be shared with our third party advertising agency to better target Internet banner advertisements on our websites. The information is not, however, personally identifiable, although it could be linked to your personal information.

Cookies Used on PATA Web-Properties

Type of Cookie What do they do? Do these cookies collect my personal data / identify me?
Necessary These cookies are essential to make PATA Web-Properties work correctly, they enable you to move around our websites and use our features. Examples include remembering previous actions (e.g. entered text) when navigating back to a page in the same session. These cookies don’t identify you as an individual. If you do not accept these cookies, it may affect the performance of the website, or parts of it.
Performance These cookies help us understand how visitors interact with PATA Web-Properties by providing information about the areas visited, the time spent on the website, and any issues encountered, such as error messages. This helps us improve the performance of our websites. These cookies don’t identify you as an individual. All data is collected and aggregated anonymously.
Functionality These cookies allow PATA Web-Properties to remember the choices you make (such as your user name, language or the region you are in) to provide a more personalised online experience. They can also enable visitors to watch videos, play games and engage with social tools, such as blogs, chatrooms and forums. The information these cookies collect may include personally identifiable information that you have disclosed, such as your username or profile picture. We shall always be transparent with you about what information we collect, what we do with it and with whom we share it.If you do not accept these cookies, it may affect the performance and functionality of the website and may restrict access to content on the website.
Targeting / advertising These cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver targeted advertising or to limit the number of times you see an advertisement. They also help us measure the effectiveness of advertising campaigns on PATA Web-Properties. We may use these cookies to remember websites you have visited and we may share this information with other parties, including advertisers and our agencies. Most types of these cookies track consumers via their IP address so may collect some personal identifiable information.

Do we use third party cookies?

We use a number of suppliers that may also set cookies on your device on our behalf when you visit a PATA Web-Property to allow them to deliver the services they are providing. To get more information about these cookies, please see below.

When you visit a PATA Web-Property you may receive cookies from third party websites or domains. We endeavour to identify these cookies before they are used so that you can decide whether or not you wish to accept them. More information about these cookies may be available on the relevant third party’s website.

How can I control or delete cookies?

Most internet browsers are initially set up to automatically accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings.

If you disable the cookies that we use, this may impact your experience while on a PATA web-property, for example you may not be able to visit certain areas of a PATA web-property or you may not receive personalised information when you visit a PATA web-property.

If you use different devices to view and access a PATA web-property (e.g. your computer, smartphone, tablet etc) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

More detailed information

Session / temporary – These cookies are deleted from your device after you leave the website.

Permanent / persistent – These cookies are not deleted from your device after you leave the website. They remain on your device for a longer period of time.


Cookie used: What does it do? How long does the cookie stay on your device? Cookie Details
Analytics / Tracking Provides anonymous / aggregated information about where you go and what you do on PATA web-properties and other websites. Persistent, session and first party PATA Web-Properties use the following Analytics Cookies & Web Beacons

Google Analytics :


Wordpress Stats:

YouTube Tracking:


Social Media / sharing Allows you to share comments / ratings/pages / bookmarks and helps to provide access to social networks and social online tools more easily. Third Party
Facebook Connect and Facebook plugins:








Cross site tracking Provides anonymous information about visitors, such as the websites they visit before and/or after visiting a PATA Web-Property Persistent, session and third party Google Analytics Advertising features :

ScoreCard Research:
Rich Media Support various different parts of functionality on PATA Web-Properties and partner websites. Persistent, session and third party Vimeo:

Other Support various different parts of functionality on PATA Web-properties. Persistent, session and third party Google Maps: