FAQ

Frequently Asked Questions (FAQs)

WHAT IS PATAmPOWER?
PATA’s Data-as-a-Service (DaaS) software platform that aggregates data about the Asia Pacific visitor economy.

WHY WAS PATAmPOWER DEVELOPED? 

In today’s Big Data era, to make travel and tourism data available in a “one-stop-shop” environment, on demand, anytime, anywhere from any personal computer or mobile device, and provide the following benefits to users:

  • Improve productivity
  • Provide faster insights
  • Enable smarter decisions

WHAT DATA DOES PATAmPOWER CONTAIN?
A range of indicators are grouped in the following categories:

  • Visitors  – International Visitor Arrivals (IVAs), IVA by Origin, Average Length of Stay, Gender, Mode of Transport, Purpose of Visit, City Visitors;
  • Visitor Receipts  – Total Receipts, Average Expenditure per Visitor, Average Daily Expenditure;
  • Source Markets
  • Aviation  – Flight Frequency, Seat Capacity;
  • Accommodation  – Room Supply, Development Pipeline, Occupancy, RevPAR, ADR;
  • Digital Engagement – Internet Users %, Mobile Users %;
  • Forecasts – Forecast Visitor Arrivals, Forecast Arrivals by Origin, Forecast Receipts.

WHO CAN USE PATAmPOWER?
PATA Member can access PATAmPOWER. Access levels to data are as follows:

PATA Membership Category Access Level Benefit Charts
Allied Partners – National
Aviation – Level I & II
Corporates – International
Corporate – Multinational
Governments – Level I
Governments (National) – Level ll
Preferred Partner
Premier Partners
Strategic Partners		 Strategic
“S”		 All Content
  1. Source Markets
  2. Forecast Arrivals by Origin
  3. Forecast Receipts
  4. City Visitors
  5. Plus all charts below
Allied Partner Provincial/State/Municipal
Association
Governments Level II – Provincial/State/Municipal/CVBs
Hospitality – Corporate (National and Local)
Hospitality – General
Hospitality – Property
Industry
Travel Agency/Tour Operator		 International
“I”		 All Destinations
  1. International Visitor Arrivals
  2. IVAs by Origin Market
  3. Average Length of Stay
  4. Mode of Transport
  5. Gender
  6. Purpose of Visit
  7. Visitor Receipts (USD)
  8. Visitor Receipts by Item
  9. Seat Capacity
  10. Flight Frequency
  11. Room Supply
  12. Accommodation Performance
  13. ICT Indicators
  14. Forecast Arrivals
Education
Hospitality – Corporate Affiliate
Media
SME & RTA
Young Tourism Professional		 Local
“L”		 Single Destination

WHEN DID PATAmPOWER BECOME AVAILABLE?

PATAmPOWER was released on 3 April 2012 to PATA members for preview, and was officially launched at the PATA Annual Meeting on 20 April, 2012 in Kuala Lumpur, Malaysia.

WOULD YOU LIKE FURTHER INFORMATION OR HAVE QUESTIONS?

Please send an email to the PATAmPOWER team: mpower@PATA.org