FAQ

Frequently Asked Questions (FAQs)

WHAT IS PATAmPOWER?
PATA’s Data-as-a-Service (DaaS) software platform that aggregates data about the Asia Pacific visitor economy.

WHY WAS PATAmPOWER DEVELOPED? 

In today’s Big Data era, to make travel and tourism data available in a “one-stop-shop” environment, on demand, anytime, anywhere from any personal computer or mobile device, and provide the following benefits to users:

  • Improve productivity
  • Provide faster insights
  • Enable smarter decisions

WHAT DATA DOES PATAmPOWER CONTAIN?
A range of indicators are grouped in the following categories:

  • Visitors  – International Visitor Arrivals (IVAs), IVA by Origin, Average Length of Stay, Gender, Mode of Transport, Purpose of Visit, City Visitors;
  • Visitor Receipts  – Total Receipts, Average Expenditure per Visitor, Average Daily Expenditure;
  • Source Markets;
  • Aviation  – Flight Frequency, Seat Capacity;
  • Accommodation  – Room Supply, Development Pipeline, Occupancy, RevPAR, ADR;
  • Digital Engagement – Internet Users %, Mobile Users %;
  • Forecasts – Forecast Visitor Arrivals, Forecast Arrivals by Origin.

WHO CAN USE PATAmPOWER?
PATA Member can access PATAmPOWER. Access levels to data are as follows:

PATA Membership Category Access Level Benefit Charts
Governments – Level I
Governments (National) – Level ll
Governments Level II – Allied Partner – National
Aviation – Level I & II
Premier Partner
Premier Media Partner
Strategic Partner
Preferred Partner		 Strategic
“S”		 All Content
  1. Source Markets
  2. Forecast Arrivals by Origin
  3. Forecast Receipts
  4. City Visitors
  5. Plus all charts below
Alliance Partner
Governments Level II – Allied Partner – Provincial/State/Municipal
Governments Level II – Provincial/State/Municipal/CVBs
Enterprise
Education – Premium
SME		 International
“I”		 All Destinations
  1. International Visitor Arrivals
  2. IVAs by Origin Market
  3. Average Length of Stay
  4. Mode of Transport
  5. Gender
  6. Purpose of Visit
  7. Visitor Receipts (USD)
  8. Visitor Receipts by Item
  9. Seat Capacity
  10. Flight Frequency
  11. Room Supply
  12. Accommodation Performance
  13. ICT Indicators
  14. Forecast Arrivals
Education – Basic
Media
Young Tourism Professional		 Local
“L”		 Single Destination

Note:
· Enterprise includes Multinational corporations (MNCs), Hospitality Groups, OTAs, etc.
· SME includes Start Ups, Tour Operators, Travel Agencies, Independent Hospitality Properties, Niche Consultancies, associations, etc.

WHEN DID PATAmPOWER BECOME AVAILABLE?

PATAmPOWER was released on 3 April 2012 to PATA members for preview, and was officially launched at the PATA Annual Meeting on 20 April, 2012 in Kuala Lumpur, Malaysia.

WOULD YOU LIKE FURTHER INFORMATION OR HAVE QUESTIONS?

Please send an email to the PATAmPOWER team: mpower@PATA.org