FAQ

Frequently Asked Questions (FAQs)

WHAT IS PATAmPOWER?
PATA’s Data-as-a-Service (DaaS) software platform that aggregates data about the Asia Pacific visitor economy.

WHY WAS PATAmPOWER DEVELOPED? 

In today’s Big Data era, to make travel and tourism data available in a “one-stop-shop” environment, on demand, anytime, anywhere from any personal computer or mobile device, and provide the following benefits to users:

  • Improve productivity
  • Provide faster insights
  • Enable smarter decisions

WHAT DATA DOES PATAmPOWER CONTAIN?
A range of indicators are grouped in the following categories:

  • Visitors  – International Visitor Arrivals (IVAs), IVA by Origin, Average Length of Stay, Gender, Mode of Transport, Purpose of Visit; City Visitors
  • Expenditure  – Total Expenditure, Average Expenditure per Visitor, Average Daily  Expenditure;
  • Origin Markets – Source Markets;
  • Aviation  – Flight Frequency, Seat Availability
  • Accommodation  – Occupancy, Development Pipeline, RevPAR, ADR, Number of Rooms Available (Supply);
  • Digital Indicators – Top 10 travel websites, Time Spent on Travel Websites, Internet Users %, Mobile  Users %
  • Forecasts – Forecast Visitor Arrivals, Forecast Arrivals by Origin, Forecast Expenditure.

WHO CAN USE PATAmPOWER?
PATA Member can access PATAmPOWER. Access levels to data are as follows:

PATA Membership Category Access Level Benefit Charts
Government Level1
Government Level2 – 4a and 4b
Allied Partner – National
Aviation
Premier Partner
Strategic Partner
Preferred Partner
Hospitality – Corporate (International)
Corporate – Multinational		 Strategic
“S”		 All Content
  1. Source Markets
  2. Forecast Arrivals by Origin
  3. Forecast Expenditure
  4. City Visitors Plus all charts below
Government Level2 -Provincial/State /Municipal/CVBs
Allied Partner – Provincial/State/Municipal
Hospitality – Corporate (National and Local)
Hospitality – Property
Hospitality – General
Industry
Travel Agency/Tour Operator
Association		 International
“I”		 All Destinations
  1. International Visitor Arrivals
  2. IVA by Origin Market
  3. Average Length of Stay
  4. Mode of Transport
  5. Gender
  6. Purpose of Visit
  7. Visitor Expenditure (USD)
  8. Visitor Expenditure by Item
  9. Seat Capacity
  10. Flight Frequency
  11. Accommodation Supply
  12. Accommodation Demand
  13. ICT Indicators
  14. Web Usage and Reach
  15. Top 10 Travel Websites
  16. Forecast Arrivals
Chapter
Hospitality – Corporate Affiliate
SME & RTA
Media
Young Tourism Professional
Education		 Local
“L”		 Single Destination

WHEN DID PATAmPOWER BECOME AVAILABLE?

PATAmPOWER was released on 3 April 2012 to PATA members for preview, and was officially launched at the PATA Annual Meeting on 20 April, 2012 in Kuala Lumpur, Malaysia.

WOULD YOU LIKE FURTHER INFORMATION OR HAVE QUESTIONS?

Please send an email to the PATAmPOWER team: mpower@PATA.org